Award-winning director Spike Lee has teamed up with bitcoin ATM operator Coin Cloud on a multimillion-dollar crypto campaign.

“Digital currency is viable for not just people of color, but anybody who has been historically excluded from traditional financial systems,” said the famed director.

Spike Lee Directs Short Film for Bitcoin Company

Coin Cloud, a digital currency machine operator with more than 2,000 machines, announced Wednesday a multimillion-dollar campaign with a short film starring and directed by Oscar-winning filmmaker Spike Lee.

The Las Vegas-based company explained that the campaign features a commercial titled “The Currency of Currency,” describing it as “a raw and honest snapshot of the history of money and the inequalities inherent in legacy U.S. financial systems.” Coin Cloud added:

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